WELCOME TO NEUROTREND
What is Neuromarketing?
Neuromarketing is a new direction of marketing research, which includes a set of methods for studying emotional and behavioural reactions of a consumer using advanced solutions from neurophysiology, sociology, behavioural economics, psychology, mathematics and programming
Who are we?
Neurotrend is the largest Russian neuromarketing company with a wide range of solutions and research tools for various sectors of the economy.
Neurotrend is a business deeply grounded in science that opens up new opportunities for its customers to use neurotechnology in marketing research
PROUD MEMBER OF
Neuromarketing Science & Business Association - global association of neuromarketing professionals in the world.
We go Beyond Traditional Market Research
to Understand Consumer Insights
The most extensive experience in the application of neurotechnologies in traditional marketing research on the Russian and CIS market.
Our own complex of data measuring: eye-trackers (stationary and glasses), electroencephalography, polygraphs, VR glasses, high-resolution video cameras, consoles for recording reaction time and other innovative solutions.
Own algorithms for processing neurophysiological data and metrics (indicators), developed and tested according to marketing objectives of the market and the best world practices.
Unique team of more than 50 specialists in neurophysiology, behavioural economics, sociology, psychology, marketing, mathematics and programming.
Ability to launch laboratories around the globe: from installing and debugging of equipment - to training and assistance in starting your own research business.
Extensive experience and accumulated expertise in teaching neuromarketing competencies to students and specialised specialists of various levels in the Russian Federation and the CIS.
European Society of Marketing Research Professionals - one of the most famous and respected research associations in the world formed in 1948. ESOMAR membership means that the member adheres to certain research standards and serves as a guarantee of high quality research.
Technologies and Solutions
We use the technologies that are best suited to accurately measure neurophysiological responses.
Allows you to follow the direction of the gazes, changes in eye movements.
Used to measure attention, interest, perception of the plot, recognition and understanding of the stimulus.
Our eye-trackers can be stationary or mobile, used in neurolaboratories, online, in VR, on client’s site
Records mimic changes and nonverbal motor responses.
It is used to identify subtle emotions (surprise, fear, irritation, joy etc) based on scientific expertise and special software in neurolaboratories, online, VR, as well as on client’s site
Body reaction analysis is conducted by biobracelet or polygraph combined with a neuroheadset (EEG)
Allows you to synchronously record changes in skin conductivity, heart and respiratory rate. It is used to assess emotional involvement and determine the valence of the experience.
Allows you to register changes in bioelectric activity in different areas of the brain. It is used to assess memory retention potential, cognitive load, and viewing engagement in neurolaboratories, online, in VR and client’s site
Reaction time is found by using a priming device - prime box. It allows you to register the priming effect - phenomenon of implicit memory, in which the response to the presented stimulus affects the response that occurs in response to subsequent stimuli. In other words, priming is the impact of hidden (subconscious) memories or associations on subsequent actions.
Traditional Market research methods
Traditional research is conducted by using tablets and smartphones with preinstalled software, as well as video and audio recording, allowing to conduct the research using any qualitative and quantitative methods, as well as included and non-included observation.
Used to obtain insights into consumer behaviour through verbal assessment and conscious behaviour.