WEBSITE, MOBILE APPS (UI/UX)
Websites, online portals, online store, mobile apps
UI/UX Objectives
Usability (UX/UI) research with the use of neurotechnologies is conducted to:
# Assess the convenience and understanding of the interface, build customer journey
# Gather consumer perception and measure the effectiveness of main pages/ screens
# Test the design, navigation and communication elements
# Determine the complexity of completing customised tasks
Research Objects
The objects of the research can be any devices/ interfaces presented on a competitive market, as well as new products and prototypes that are planned for launching:
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Websites and separate pages
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Online portals
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Softwares
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Lendings
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Mobile applications and games (IOS / Android)
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Prototype
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Internet stores and its elements
Equipment and Methods
In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience
Eye-tracking
In-depth F2F interview using projective techniques and questionaries
Polygraph
Metrics & indicators obtained
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Attention
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Emotional involvement and the strength of emotional reaction
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Changes in emotions when using the website/mobile app
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Effectiveness of navigation
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Time and success rate of task completion
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Statistics of visits, clicks, scrolls in general, as well as relate to the shortest user path
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And others depending on the design experiment