WEBSITE, MOBILE APPS (UI/UX)

Websites, online portals, online store, mobile apps 

 

UI/UX Objectives

Usability (UX/UI) research with the use of neurotechnologies is conducted to:

# Assess the convenience and understanding of the interface, build customer journey

Gather consumer perception and measure the effectiveness of main pages/ screens

Test the design, navigation and communication elements 

Determine the complexity of completing customised tasks

Research Objects

 

The objects of the research can be any devices/ interfaces presented on a competitive market, as well as new products and prototypes that are planned for launching:

  • Websites and separate pages

  • Online portals 

  • Softwares

  • Lendings

  • Mobile applications and games (IOS / Android)​

  • Prototype 

  • Internet stores and its elements

Equipment and Methods

In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience

 

Metrics & indicators obtained

  • Attention

  • Emotional involvement and the strength of emotional reaction

  • Changes in emotions when using the website/mobile app

  • Effectiveness of navigation 

  • Time and success rate of task completion 

  • Statistics of visits, clicks, scrolls in general, as well as relate to the shortest user path

  • And others depending on the design experiment 

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