GAMING

 

By accumulating our research experience, we offer an improved approach of game testing with the use of advanced neuroscientific capabilities to study the behaviour of gamers during gameplay and their perception of gaming process

Goals of game testing

# Studying the perception of the game among the target audience: attractiveness of the plot, main characters, levels

 

# Identifying how the difficulty levels are perceived, cognitive load 

# Testing the convenience of the interface/ finding technical difficulties in the process of completing the game

# General perception of the visual design, graphic elements and gameplay (including comparison to competitors’ benchmarks in relevant category), as well as attractiveness of the music and other sound effects

# Studying the emotional state of players during gameplay, identifying positive/negative moments, strengths and weaknesses

Research objects

Objects of the research can be any kinds of computer/ mobile/ VR games of various genres (including esports) for players of different ages: children, teenagers, adults

 
 

Equipment and Methods

In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience

Metrics & indicators obtained

  • Attention - what the gamer is looking at in the process of playing the game

  • Emotional Involvement and emotional reactions in the process of playing the game

  • Efficiency and cognitive load

  • Verbal Assessment

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