At the stage of idea development (scripts, animatics)

Choosing the right idea among suggested 

Finding recommendation for further improvement of successful idea 

At the production stage

Choosing the right montage version that gives maximum response from the target audience


Evaluate the finished movie in the context of normative data

Evaluate expected world of mouth potential

Assess the expectations of the target audience and perception towards the movie and its plot

After movie release


Assess the effectiveness of advertising campaign/movie through by measuring main indicators - understanding, comparison to competitors, meeting the expectations


Equipment and Methods

In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience

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Metrics & indicators obtained

Video Camera
  • Memory Retention

  • Interest 

  • Attention 

  • Emotional Involvement in dynamic and sign of emotion 

  • Effectiveness and noticeability of product placement