POINT OF SALE RESEARCH

Retail Space

 

Research objectives

For over 15 years, leading experts in the field of shopping behavior research have developed a system of indicators designed to describe the behavior of visitors at the point of sale.

This system allows the following:

# Evaluate the quality of interaction between POS and consumers

# Analyse shopping behaviour in the environmental context

# Calculate a sales funnel at a category level

# Measure the effectiveness of POS materials, layouts, stands etc

# Measure the effectiveness of interaction between the buyer and staff

 

Research objects

  • Point of sale itself - efficiency of retail space

  • Stands and various displays

  • In-store communications and POS materials

  • Navigation materials

  • Service and staff

 

Equipment and Methods

In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience

Metrics & indicators obtained

  • Buyers movement and density maps, traffic generating sections and categories

  • Percentage of those who passed by the product / section

  • Ability to attract visitors and efficiency of the shop windows

  • First viewed section / department of the store

  • Time spent at point / section

  • Percentage of successful visits and transactions

  • Percentage of "confused" visitors

  • Attention to and interaction with various categories / products / materials and staff

  • Layout / in-store communication efficiency in the context of the buyer's journey

  • Emotional assessment of shopping and other individual elements

FIND US AT