Advertising / Communications

Testing static materials and communication elements


Testing of static materials with the use of neurotechnologies is conducted to do the following:

# Select more effective elements from the consumer’s perspective (options of logos, colours, composition, celebrities etc)

# Connect all of the poster/ board/packaging elements in ‘ideal’ composition

# Determine how consumer reads the text/ slogan/ USP

# Identify patterns of attention/ interest/ memory retention of tested material (including comparison to competitors) 

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Research Objects

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Objects of the research can be any static materials in various distribution channels:

  • Packaging

  • Posters 

  • Banners, pop-up screens 

  • Street boards and light-boxes 

  • Showcases (real and digital)

  • Paintings, drawings, installations


Equipment and Methods

In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience

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Focus groups/ survey

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Metrics & indicators obtained

  • Memory retention 

  • Interest

  • Attention

  • Emotional involvement 

  • Reading patterns (if applicable)

  • Strength of associations and key message