TECHNOLOGY BEHIND THE RESEARCH

We use the technologies that are best suited to accurately measure neurophysiological responses.

EYE-TRACKING

Sensory technology that allows you to follow the direction of the gazes, changes in eye movements. Measures attention, interest, presence and focus of the user.

FACIAL CODING

Records mimic changes and nonverbal motor responses, identifies subtle emotions (e.g. surprise, fear, irritation, joy) 

BIOBRACELET

Allows you to synchronously record changes in skin conductivity, heart and respiratory rate. It is used to assess emotional involvement and determine the valence of the experience.

EEG

Allows you to register changes in bioelectric activity in different areas of the brain. It is used to assess memory retention potential, cognitive load, and viewing engagement in neurolaboratories, online, in VR and client’s site

PRIMING

Priming is the impact of hidden (subconscious) memories or associations on subsequent actions. 

SURVEYS, FOCUS GROUPS, INTERVIEWS

Used to obtain insights into consumer behaviour through verbal assessment and conscious behaviour.