TEXT

How to understand that the text in advertisement or other information materials are comprehensive enough for your readers?

This question, as well as many others can be answered by our neurotext research - method based on scientific text research with the use of neurotechnologies:

 

# Finding special characteristics of text perception - reading patterns

 

# Evaluation of text effectiveness - understanding and remembering the main idea and key messages 

# Assessment of headings, text elements, visual components (images, icons, signs etc)

 

Research Objects

  • Brochures/ booklets/ leaflets/

  • Catalogs 

  • Media: newspapers/ magazines/ online 

  • Newsletters

  • Separate website information pages

 

Equipment and Methods

In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience

Metrics & indicators obtained

  • Noticeability

  • Attention and number of fixations on various parts of the text and design elements

  • Number of fixations

  • Reading patterns

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