We Uncover Consumer Insights Through Neuroscience
Neurotrend is an international marketing research company specialized in Neuromarketing applications and qualitative studies. We focus on addressing our partners’ and clients’ business needs by studying their consumers’ perception and behavior.
Our Neuromarketing technology collects and analyses neurophysiological data by measuring brain activity, skin conductance, blood volume changes, eye movements and facial expressions to understand consumers’ perception towards marketing materials. This allows us to generate metrics such as attention, interest, attractiveness, emotional engagement, memory retention, cognitive load and more. With our marketing research capabilities, we are dedicated to help businesses gain in-depth consumer insights to help companies make better marketing decisions. We believe that the better you know your customers, their attitudes and trends, the more you will succeed in the fast paced and ever-changing environment.
We have over 70 scientists, doctorate researchers and developers to validate our technology and market research competency. Currently, we have a total of seven labs internationally. Alongside our partners, Singapore Press Holdings and Tribal Worldwide, three of our labs are based in Singapore.
In 2018, Neurotrend launched a new product, NeuroChat, for the healthcare industry. NeuroChats focuses on helping patients with speech and movement disabilities to communicate with the use of their brains. NeuroChat is based on Brain-Computer Interface technology which detects brain activities and sends signals to the computer to generate a selection on the interface in order to select a letter, word or an icon of choice. Till date, we have over 450 users worldwide with patients diagnosed with ALS, Lock-in syndrome, Stroke, Cerebral Palsy and other neurotrauma disorders.
We conduct market research to provide clients with
in-depth consumer insights based on a combination of
neurophysiological and traditional market research data
Through the combination of neurophysiological and traditional marketing methods, we are able to gather a spectrum of consumer insights data to obtain accurate consumer data for our clients